A few Atlanta marketing firms and owner/operators of One of the Nation’s hottest Restaurants approached Armstrong with the opportunites to work with them in creating innovative and market specific promotional products for their client McDonald’s launch of their new premium roast coffee and spicy chicken sandwich.

A variety of products were created to introduce these new menu selections to the public. “It’s Caliente” logoed red tees came hot of the press, along with latte colored coffee t-shirts and mugs. These items were distributed at launch parties across the Atlanta area; and really got the word out about what’s new and hot at McDonald’s.