As a diverse business partner and supporter of the activities of the weeks leading up to Major League Base Ball’s Civil Rights game, Our Team was enthusiastic about spearheading the outreach initiatives, generating creative concepts and collateral materials and supporting the CRG initiative through the purchase and giveaway of tickets. We produced 20,000 promotional collaterals including flyers, church fans and t-shirts distributed throughout the city over a two- week period. We also placed posters in over 1,000 small business locations. Through this experience we were able to identify areas where we can support the process and generate greater outcomes for 2012 for MLB, the Atlanta Braves, the Civil Rights Game and the future of the sport.